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Contagious
2022-01-25 20:25经典图书 人已围观
基本介绍
作者: Jonah Berger
出版社: Simon & Schuster
副标题: Why Things Catch On
出版年: 2013-3-5
页数: 256
定价: USD 26.00
装帧: Hardcover
ISBN: 9781451686579
书本简介
The New York Times bestseller that explains why certain products and ideas become popular.
“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness
What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. ...
作者简介
For more details see: JonahBerger.com
Jonah Berger is a Professor at the Wharton School at the University of Pennsylvania, an internationally bestselling author, and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in top‐tier academic journals, teaches Wharton's h...
目录
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