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Marketing Strategy
2022-08-12 22:14经典图书 人已围观
基本介绍
作者: Orville C. Walker / Jr. John W. Mullins
出版社: McGraw-Hill College
副标题: A Decision-Focused Approach
出版年: 2005-2
页数: 346
定价: 122.85
装帧: Paperback
ISBN: 9780072961904
书本简介
"Marketing Strategy, 5/e" is a flexible, short, paper-back text, which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This book helps the student integrate what they have learned a...
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Marketing Strategy图书介绍 : 直接购买