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Analytic Activism

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Analytic Activism

基本介绍


作者: David Karpf
出版社: Oxford University Press
副标题: Digital Listening and the New Political Strategy
出版年: 2016-12-1
页数: 224
定价: USD 24.95
装帧: Paperback
丛书: Oxford Studies in Digital Politics
ISBN: 9780190266134

书本简介


Some of the most remarkable impacts of digital media on political activism lie not in the new types of speech it provides to disorganized masses, but in the new types of listening it fosters among organized pressure groups. Beneath the easily visible waves of e-petitions, "likes," hashtags, and viral videos lies a powerful undercurrent of activated public opinion. In this book,...


作者简介


David Karpf, Assistant Professor of Media and Public Affairs, George Washington University

目录


Tables, Graphs, and Illustrations
Preface
Chapter 1: Will the Revolution Be A/B Tested?
Chapter 2: Understanding Analytics, Algorithms, and Big Data
Chapter 3: The Organizational Logic of Petition Platforms
Chapter 4: Analytic Audiences
Chapter 5: Boundary Conditions: The Analytics Floor and Analytics Frontier
Chapter 6: What Is Left Undone
Notes
Bibliography
Index

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